LAA Custom was founded in the heart of the Italian Innovation, the city of Torino - right at the feet of Piemonte’s wine vineyards and across the river from the renowned automobile company Fiat - in 2007 by Carlo Sorasio a mechanical engineer and passionate self-taught musician. LAA Custom “Laboratorio Audio Artigianale” has the mission of developing the best quality instruments to become the voice that will carry our artist’s message.
In 2013, Carlo was invited to collaborate with the Jim Dunlop Manufacturing team to develop some Custom Shop Pedal effects. As the result, in 2014 the MXR® IL TORINO™ OVERDRIVE was launched and in 2016 the IL DIAVOLO OVERDRIVE. Over the years, Carlo also worked with many amazing artists, i.e. Stevie Sales, Phil X and Devin Townsend, just to name a few.